 About Logan - About Christian - LLR Crew & Team - Racing Records/Stats Logan Lane Racing, LLC., referred to as LLR, was formed in 2007 as an advertising company through the sport of racing karts. The founder, Logan Lane Sr. developed a marketing opportunity for businesses through the mechanism of his son, Logan Lane Jrs., travel with kart racing. Marketing Success: Since the inception of LLR the company has drawn sponsorship from national corporations like Beef O Brady's, Camping World, Bell Racing Helmets and Super Lube as well as local sponsorship from businesses like LLR's longest running primary sponsor, Tallahassee Orthopedic Clinic (Dr. David Bellamy). Dr. Bellamy has taken a big interest in Logan's unique talent and has continued his support since late 2007. Other local sponsors include Panhandle Plus Properties, Roslund's Paint & Body, Tallahassee Champion Chevrolet and Franklin First Financial. LLR formed a relationship with Keiser University out of Fort Lauderdale, FL in 2008. Keiser University is a private not for profit university that has a unique schooling format for the working professional that wants to pursue continuing education. In 2009 Logan Sr. formed a graphic design, and promotional product company called, SignDesign Promotionals, Inc. The original goal was to help offset the costs of racing for the LLR racing team through revenues generated by SignDesign. To date SignDesign has grown into a strong force in the promotional product industry and a significant sponsor for LLR. The Future: In 2012 LLR expanded its driver teams from one to two. Since the inception the organization was built around the founder's son, Logan Lane Jr. Since the economic downturn, Logan Sr. has had a vision of creating a way to bring some of the young drivers that were not able to compete on a regular basis back into the sport by way of finding funding and having them drive for LLR. The first driver selected for this expansion is Christian Lee. See his bio page here on the website. Since he has come on board with the team he has shown how his calm and collective attitude on the track gets solid results for the team. The inner competition has brought the level of racing higher amongst all of the members of the LLR organization. Thank you for visiting our site and we look forward to seeing you at the track. |
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